The Cornell Alumni Association introduced the CAA Cup In 2012 as a recognition to honor alumni groups and leaders for specific programs created in the name of Cornell. The recipient is determined by volunteer alumni leaders who attend the Cornell Alumni Leadership Conference, or CALC.
The top three 2017 entries are:
|Class of 1981||
At this year’s CALC, Class of 1981 Officers brainstormed ideas for using Giving Day to create post-Reunion enthusiasm and philanthropy. The outcome was a decision to make a play on “Pi” Day (“3.14”) by having one of our illustrious classmates, Steven Ritchey, take a pie in the face (on camera!) if we could reach a threshold of class participants. Our Fundraising team immediately got to work: 1st – an email encouraging all classmates to join our social media sites Next – a "Pie in the Face" challenge video, teaser posts, and follow-up emails 3rd – updated posts throughout Giving Day Lastly – the video itself, showing Lisa and Monique on Steven’s doorstep delivering the pie-to-face service! This one-time promotion over three weeks produced record class social media engagement. The result was 87 Giving Day donors, a 10-30% improvement over other Reunion year cohorts. We plan to continue to search for new and innovative ways to leverage the combined strength of our great class.
|Cornell Club of Washington||
The Cornell Club of Washington wanted to pay tribute to Kip as soon as we heard of his passing in late 2015. We decided that there was no better way than to hold an event in his honor at his family's beloved Montevideo farm. The tribute attracted a wide range of attendees and featured an open mic session for sharing memories and fond anecdotes of Kip. Proceeds from the tribute - almost $20,000 - benefited the Cornell Club of Washington's Scholarship fund. Kip was a beloved member of the club and he is missed by all.
|College of Business and Cornell Club of the UK||
We were looking to host a regional day-long symposium that would attract a large range of alumni (i.e. broad theme around current events), and received a generous alumni gift to make it happen. We combined an event on Disruption (see blurb below) with local activities in London hosted by local alumni to engage our alumni beyond the 1-day event. With great support from the University, we believe we've pulled off a fantastic event that hopefully the promo video showcases. We will be doing it again next year! "What’s in store for the world, hours after the most important U.S. presidential election of our lifetime, in the aftermath of Brexit? Join Unilever CEO Paul Polman, Former Chancellor of the Exchequer Lord Norman Lamont, and Big Red thought leaders at this thought provoking Cornell College of Business Conference hosted by the Cornell Club of the United Kingdom... ."
Voting and Awards Timeline
- A volunteer committee of peers determines the top 3 entries.
- Voting begins Monday, April 24, during National Volunteer Appreciation Week. The video or PowerPoint with the most votes wins.
- The recipient name is added to the cup, which is on display in the offices of Alumni Affairs and Development in Ithaca.
- The winner will be announced on Friday, April 28, during National Volunteer Appreciation Week.
Any Cornell alumni or parent volunteer organization—including regional clubs, classes, affinity groups, undergraduate and graduate school alumni boards, diversity groups, and CAAAN—is eligible to submit entries.
Videos can showcase any activities that your organization produces, including events, membership drives, recruitment videos, campaigns, etc. Please note that we’re not looking for an overview of what you’ve done through the year. Rather, tell us about one specific program that is unique and recognition-worthy. The program must have been executed between September 2015 and December 31, 2016.
Please share this information with members of your organization. We encourage all Cornell groups to submit entries!
For questions, please contact Carole Quealy in the Office of Volunteer Programs.