What You'll Learn
Did you know that, as far as neuroscientists are able to measure, citizens in a society in which everyone has a $100,000 car and a 10,000 square loot house are no happier than citizens in a society in which everyone has a $30,000 car and a 3,000 square foot house? Evidence suggests that beyond some point, further increases in consumption of most goods and services provide little lasting impact on human well-being. Evidence also suggests, however, that there are some ways to spend money that do result in lasting increases in satisfaction. For example, most people would apparently be happier if the resources that are currently used to support more expensive cars and larger houses were used instead to support more time with family and friends and more time for exercise,' a shorter, less stressful commute to work, safer and cleaner public spaces,' greater safety and autonomy in the workplace,' and other forms of "inconspicuous consumption." One of the methods that can help bring about these more productive spending patterns is a progressive consumption tax.

About the Speaker
Robert H. Frank is the Goldwin Smith Professor of Economics, Ethics, and Public Policy at Cornell University, where he has taught since 1972. Educated at Georgia 7ech and UC Berkeley', he was a Peace Corps Volunteer in Nepal. His books include Choosing the Right Pond, Passions Within Reason, Microeconomics and Behavior, The Winner-Take-All Society (with Philip Cook), and Luxury Fever.

Location Information
The Adams Mark Hotel is located downtown on the 16th Street Mall at Court Place.

Please send your written reservation no later than February 9. For more information, call Judy Beckenbach '93 at 303/871-8376 (home) or 303/481-3423 ( work) or Rich Boyan MBA '91 at 303/415-9268 (home) or 303/444-2600 x122 (work).

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